National Theater & National Concert Hall ∞ Greenvines’ auscentic
Taipei, August 17, 2023 — Where melody meets fresh fragrance,
“Jazz Healing Room: Sunlit Beginnings from Below” invites audience into a unique sensory journey.
Curated by Green Vines and the National Theaters’ Underground Library, this special exhibition blends the purity of auscentic’s Sunlit Beginning aroma with live jazz as part of the “Summer Jazz at the National Theaters” series. In the vaulted depths of the arts library, let sunlit notes of citrus and florals drift through the air as improvisational rhythms soothe and uplift your spirit.
No more fragrance scare
We no longer discuss the hazards of fragrances, which makes consumers feel lectured
Make it Breathe.
Because everyone deserves genuine breath.
Breathing
Chia Yu Tsai led ESG initiatives and sustainability planning for Taiwan’s National Theater and Concert Hall. For the “Jazz Therapy Room: Opening Windows from Underground” exhibition, she designed an interactive quiz—“Discover Your Jazz Resonance.” Participants explore their inner moods, align with one of five jazz styles, and enter immersive environments paired with complementary fragrances, launching a sensory journey through music and scent.
Yong-Jia Su, Head of Fragrance at auscentic, explains:
“Our mission at auscentic is to preserve the natural essence of scent. We use 100% pure, naturally sourced essential oils to create fragrances that evolve unpredictably with time and environment. Improvisational, spontaneous, yet harmoniously organic jazz seems the perfect match.
We are honored to be the sustainable operations partner for this exhibition and to collaborate with MÖTHEA on experience design, exploring the perception of scent and jazz at the National Theater and Concert Hall—a partnership that grew Greenvines’ audience to over 100,000 attendees, garnered widespread media coverage, and drove a 30% increase in fragrance‐line conversion, making it our strongest brand strategy of the year.”
