Stay Charged, Stay Cool
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Stay Charged, Stay Cool ⁎
Most people cares about safely storing and transporting power—but what they really want to know is: how much relief will that stored energy provide when summer blackouts strike?” I said
Powering Survival: Uncovering India’s True Energy Imperative
｜Research｜
When Gogoro entered India’s market, initial efforts focused on local manufacturing and a partnership with Zipp. Yet My research—citing the Council on Energy, Environment and Water’s finding that summer blackouts and heat waves cause some 150,000 excess deaths annually—revealed a deeper need. In 2024 alone, power failures amid extreme heat led to over 219 fatalities and 40,000 heat-stroke cases, leaving millions without cooling in 50°C conditions. Recognizing that energy storage is a lifeline—not a luxury—we shifted Gogoro’s narrative from mobility features to community protection, positioning robust storage solutions as essential to saving lives during India’s recurring crises.
Power Protocol:
Engineering Cultural Resonance
｜Strategy and Design｜
We approached our India press launch by first understanding each audience—from government and cultural leaders to sustainability investors in the US, Europe, Japan, and Taiwan. We defined our challenge: make energy storage both a lifesaver and a cultural story. In workshops, we crafted and tested narrative drafts that blended local traditions with everyday resilience. By iterating on these prototypes, we secured leadership buy-in and laid the groundwork for a successful, multi-stage fundraising campaign that highlights Gogoro’s role in community and environmental stewardship.
The Future is What We Do Now
The Future is What We Do Now
｜Outcome｜
Gogoro is proud to partner with the Government of Maharashtra on its “Super Plan” to advance sustainable mobility. Together, we will locally produce electric scooters and battery-swap stations with government funding, ensuring access to reliable transportation and protecting community livelihoods. Over the next eight years, this collaboration will secure more than $1.5 billion in investment to accelerate India’s electric mobility transformation.